M&M (Media & Marketing)

For as long as marketing has been around it has always gone hand to hand with the updated forms of media. With the many changes and improvements that have happened in media over the years (old media VS new media) it has allowed for the improvement of marketing in general as well. Things such as new online channels have allowed marketing to hone in on specific demographics for more effective target audiences among other things. For my research paper I will discuss the ways that new media has opened the doors for more innovative forms of marketing that provide higher returns for businesses big and small.